Vintage perfection at any era, style and poise, the lovely Leah Loverich of Confessions of a Vintage Hoarder and 1940s Throwback unveils a new online boutique, The Lingerie Parlour.
With her exquisite taste and unbelievable wardrobe we all waited with anticipation to see what she would curate for the items to be worn under all the glamorous dresses.
I was thrilled to interview Leah about her inspiring vintage lifestyle and the new shop just opened last week.
Introducing, Leah Loverich
You have such a flawless vintage look! Tell us a little about you and your personal style.
Thank you! I have a strong passion for historical clothing, and love to collect to wear and collect to preserve. My personal style is a mix of all the trends/styles I love from my favorite past eras (1920s through to the 1950s), with being most influenced by the late 1930s. I am never without my lipstick, stockings and high heels on, it has always been what I feel most comfortable in.
I have admired your ability to curate and share such exquisite vintage resources from clothing to old Hollywood photographs. I am very curious, who is your favorite vintage style icon?
Ooh I admire such a large range of glamorous ladies from the golden era of cinema! From androgynous Marlene Dietrich and Greta Garbo to powerful Joan Crawford and Hedy Lamarr. Each lady has a different quality that I admire and aspire to contain myself, though one thing they all have in common is glamour!
All about the lace and glamor of the Lingerie Parlour
You are introducing a new online boutique, The Lingerie Parlour. How exciting! What was your inspiration for a lingerie store?
My love of beautiful lingerie came to life way before I was even old enough for such intricate items myself, I’ve always appreciated the more feminine and delicate things within life and to me lingerie has always been top of the list of feminine items to own. And so in January of 2011 I begun a blog named The Lingerie Parlour on Tumblr, I used it as a place to share beautifully made and photographed lingerie and to brings together a continuous collection of images which could inspire not only myself but also other when it comes to purchasing lingerie. Though it wasn’t until around December of 2012 that I began to really believe I could turn a passion of mine into a possible career, and with a lot of support from some truly amazing TLP blog followers and nearly another year on I am now opening a little store to further my passion.
Tell us a little bit about the process behind creating and launching a store? How long did you prepare from your initial vision to launching the website? What were some unexpected obstacles or pleasant surprises?
It has always been a dream of mine to one day have my very own little boutique on the high street that is as beautiful as the lingerie it will sell, but at this current time I viewed it as most appropriate to begin online and to grow from there, online also has the bonus of being available to all the fabulous people all over the world! I also decided after many surveys and one on one chats with the followers of The Lingerie Parlour blog that Etsy would be the ideal place to begin my selling, people love Etsy’s ease of use, and the personal interaction you can gain from a seller. My site thelingerieparlour.co.uk however (which I am using as entrance to my “sale room”/thelingerieparlour.etsy.com) took me a couple of days to design and to edit, I have no training in site building so it was a brand new experience for me, and it was the images I gained from a photo shoot I did with TABER PHOTOGRAPHY (www.taberphotography.co.uk) that formed the way in which the site would be styled. An unexpected obstacle, though not so unexpected has been spacing my time between working a full time job and setting up The Lingerie Parlour store, though gradually things are coming along, and I am becoming more and more excited every day!
I must give credit to each and every member of the team that day! I created a page full of collected images to show the direction in which I’d like a shoot to go in/the style of images I aspired to create, and got in contact with Abi Gray of agstyling with the hopes that she may be interested in my plans and wish to take hold of the shoot and bring together a team of talented people, and she certainly did that! And once all together, the team did a wonderful job of taking snippets from those original inspiration images to create our very own.
Photographer: TABER PHOTOGRAPHY, www.taberphotography.co.uk Artistic director/stylist: Abi Gray Fashion Styling Models: Heather Spanton, Stephanie Hillier, Hannah Campbell and Demi Lauren MUA: Missy Vintage Hair: Laura Hughes Hair
Will your shop have any specialties such as stockings, bullet bras or items from a specific era?
To begin my store will offer items which lean more towards loungewear and shape wear, such as slips, bed jackets and girdles, they will all be vintage (in pristine condition) and range in eras but will all have being glamorous, feminine and comfortable in common. I am currently in plans to begin my own handmade collection of items (to launch Summer 2014), which will take inspiration from the original vintage pieces I will begin with offering, though I will be including a larger variety of types of lingerie and loungewear, such as tap pants and lace bralets.
Silk slips worn as dresses have been quite a popular trend on the runway in the last few seasons. What hair and makeup look and other complimenting garments would you recommend with wearing a vintage slip styled for a night on the town?
I would certainly say take inspiration from the 1930s (think Jean Harlow in Dinner at Eight) and add lots of glamour to your look with a faux fur cape, large jewels such as chandelier earrings or a pile of bangles on one wrist, a bold lipstick, a pair of stunning high heels and neat but sultry hair.
Last, please share with us any tips you may have with translating vintage lingerie sizes and shapes into modern fits, or do you have special care tips to keep in mind with vintage intimates that may differ from modern pieces?
I’d say ignore any sizing labels on a vintage garment (they can be quite different from modern day sizing) and measure the item and measure yourself to determine the fit you will gain. Depending on the age, and fabric type of an item you may be able to machine wash, but I’d say to be on the safe side if not sure of the exact details of your item to wash it by hand and allow to air dry, I also find this the safest bet should you wish any item to live a longer life.
All images belong to Leah Loverich, reuse or sharing is not permitted without her permission